Tuesday, September 26, 2006

Taste of Lexus

This past Saturday we checked out Taste of Lexus at El Toro. Taste of Lexus is an opportunity to check out fine cars and the chance to test drive them without the pressure of a salesman. The great thing about the event is that you get to drive the cars essentially without restraint (staying within the driving course is required, though). But, best of all, they provide you with free gourmet catered food and a parting gift as well. This is our second year in a row attending Taste of Lexus.

The cars we drove this time were the new GS450h (hybrid version), an IS250 sport, an RX350 SUV (which Lediya disliked because of its unsure handling, most likely due to its FWD), an SC430 convertible coupe with the top down, and the all-new Lexus flagship, the LS460. All great cars. My personal favorite is the GS450h. That thing is a monster.

While we are currently not in the market for a new car, we are starting to look for a replacement to my beloved 1992 Nissan Pathfinder (because of the baby, of course). But Taste of Lexus is an awesome marketing tool, and Lexus pulled it off very successfully. It probably convinced a lot of folks who are on the fence regarding Lexus.

0 Comments:

Post a Comment

<< Home